London from and to: Coffee Pulse Capital
I drink coffee once a day – two big mugs with milk houses in the morning. And rare visits to London Coffee Shops I manage to: figure out what they offer there, you can only with the initial course of Italian.
Ask coffee with milk, in response you hear – you Americano or Macchiato? And what size is Primo, Massimo, Grande, Venti? Once, hacked, I poked my finger into the sky and said "Makyatto V", why then two days suffered from a rapid heartbeat, because translated from Italian "Makyatto" is espresso with a small addition of milk, "venti" – So 20x.
Over the past five years, the streets and alleys of Central London were covered with a dense coffee shop network. All of them offer a mixture of American comfort with an Italian coffee maker and be seeding for invariably English love for tea. It is assumed that tea is non-mode and gives family despair. And coffee is amazing cosmopolitanism and spontaneous conversations with attractive strangers.
In the cafe at the London Museum of Tea and Coffee sell more than tea, but boiling water, which is typical, taken from the steam spout of the coffee machine. The founder of the Museum Edward Brama explains that in the fifties, 99 cups of tea were sold in the United Kingdom. And now the tea market is generally much more coffee. Although coffee appeared in London a little earlier than tea.
"Coffee establishments in London City had their own image, – says Brama. – In parallel with coffee there were sold tobacco, which naturally immediately said that it was gentlemen. Then the plague happened in London, then the fire and after that the mother began to turn their children to the walking in the parks, where it was fashionable to drink a new Chinese drink called tea. So from the very beginning there was a division on a male drink coffee and a female or family drink – tea".
Tips? No, coffee!
Already in 1674, just 25 years after the appearance of the first London Coffeehouse, London Ladon filed "Petition against coffee", claiming that this drink distracts their husbands from normal family life. But Tea Britain London Coffee Shops gave a lot. The word denoting the waiter’s remuneration appeared from the Abbreviation of the to Insure Prompt Service expression – for providing timely maintenance. Services in the coffee shop. So the translation of the word tips as "tips" – Definitely irony of fate.
Coffee shops of the XVII-XVIIIs often specialized in one or another client type. In the institution of some Lloyds, for example, they often gathered for a cup of other insurers. About the work there was told so often that in 1771, when the seabed society was formed, no doubt about how to call it was the insurance company "Lloyds".
Step over the century of gradual decline of coffee crops, severe fortifications with concentrated chicory syrup, shame of the 70-80 -80s, who are remembered by the sketch about the inventive cofeshevara, harsh under the table and added to the cup not in the measure of the demanding buyer of the washing powder, depicting cappuccino.
In the 90s, the attractiveness of the coffee image was aware of large corporations. The first Costa trading network unfolded, then London covered the coffee wave due to the Atlantic – American cafe Starbucks began to appear on every corner.
Coffee Trinity supplemented Nero network and is now difficult to walk around the city center, without noticing a purple sign of one, green-black coat of arms of another or heavenly blue showcase of the third. Naturally, opponents of globalization and defenders of urban identity. London coffee houses a lot, say anti-globists, but they are all the same!
Arabica Arabica Run
Lovers of originality and uniqueness – direct journey into a small door of the house number 27 on Montmut Street in Covent Garden. From the end of the seventies "Coffee company MONMUT" fries and sells coffee beans. While the next 20-cyllogram portion of Arabica is cooled on the pallet of the old fry, the main technologist on the roasting of Angela Holder is divided by its views on the development of a coffee business in London:
"Now – a new stage in the consumption of coffee, "she says. – The era of large coffee networks we have already passed. People understood what coffee beings are. There is evolution – from soluble coffee at home to filtered coffee in the restaurant, usually bad. Then – to a cup of coffee in a coffee shop where people find out that there is Americano, and there is espresso. Then – migration from latte to cappuccino, from cappuccino to espresso, less and less than milk. Although I, for example, sure that espresso is not our way. My ideal – high-quality filtered coffee from well-fried and not lying grains".
Ideal Angela Holder can be found in a tiny cafe with Montmut store. Although the head of the roasting does not envy – her taste is so sophisticated that he won’t go – coffee seems to be either too weak or overlooked in the heated coffee pot, either too acidic due to the wired grains of espresso.
"We do not make coffee in French or in Italian, – she explains. – The French and Italians mix the grains of Arabica and Robusts – and this is very bitter, sharp grade of coffee. We have only Arabica and we fry her softer. By the way, the longer to fry, the less caffeine in the grain, so that heavily fried grains do not give a fortress, but mustard. We approach every portion of coffee in your own way – Arabica from Costa Rica and Arabica from Ethiopia are two different coffee. And our consumer is also interested – where the grains came from how they were grown".
Gourmet, citizen and fashionist
Here, however, in the consumer often says not gourmet, but a citizen – a scheme was launched a few years ago "Fair trade" – Procurement companies guarantee stable prices to manufacturers, maintaining the development of agricultural communities in distant Indonesia or Colombia. Buying a cup of espresso in Nero, Starbucks or Costa You can add 10 pence – then your coffee will take from a special "Fair" Packaging.
Otherwise, large coffee networks are forced to defend against reproaches. Here, in Kensington closed the favorite cafe of the late princess Diana – "Grazian". Did not stand competition with corporate monsters. In such a situation, the starting of New Zealander Cameron McLoiver seems to be reckless and sauna – a month ago, he opened a cafe in Sauh called Flat White, in Australian-New Zealand coffee-style. For fans of coffee fashion translating Flat White as "White without cap", Cappuccino with reduced milk content.
"We have in Australia and New Zealand just obsessed with coffee, we have our own coffee culture, the people in the evenings are not only in pubs, but also in the coffee shop – convinces me McLouver. – There is a lot of independent factories on roasting coffee. So what to your American-Italian approach we want to add your. And already 70-75% of our visitors – those who come re. We do not chase at the image – for us the main coffee, here and cafes we made a modestly, and the counter do not overload with all sorts of cupcakes-sandwiches".
The modesty of the new CVET will cost you two pounds and translated into milliliters "White without cap" It will be more expensive latte, moks, frappuccino and other drinks of large coffee trinity. True, Cameron makes your coffee quickly – and this very beneficially distinguishes it from colleagues from Costa or Nero, swinging over each mug of five minutes.
So London – whether the global coffee civilization returned to the Lono? For the answer, I went to the Italian community center at the Church of St. Peter in Clerkenvell. At 11 am, Vittorio, the center manager, finished the fourth espresso. "There are two approaches to coffee and I think they get well. Even in "Starbakse" You can drink good coffee, of course, he will be asleep, but still high quality, – Vittorio believes".
"Previously, when I wanted coffee – I didn’t have anything around, if we went to West and End, to the center of London, then I tried to drink a cup of normal espresso. Now in 95% of cases you drink coffee – and this is coffee! Of course, the Italians drink him in an old – strong espresso, a small cup of 25 milliliters, drink standing, quickly. But who wants to find – will definitely find!"