Restaurants with European cuisine
The spread of European cuisine in Korea began relatively late, already in our century. Western Culinary Traditions until 1945. penetrated Korea almost exclusively through Japan, so at first Koreans got acquainted with the actual European cuisine, but with its Japanese version. This option, in turn, dates back to the advantage of the German culinary tradition, but there is a lot of different from the original. It is necessary, however, to note that the Russians played some role among the Koreans of European dishes, and first of all – Sontag’s sisters, one of whom was the wife of the Russian Messenger to.Weber. They are in 1895-1896. more than once sophisticated Korean king by Russian dishes. Subsequently, all the same Mrs. Sontag opened in Seoul, the first European restaurant (more precisely – French) Kitchen: who acted with the hotel belonging to it. After 1945, American traditions began to have a great influence on Korea, however, under the concept "Western cuisine" Most Koreans imply primarily the Japanese-coresigned German cuisine, which is offered in numerous European restaurants.
However, they became numerous, they are relatively recently. Back in the late 1970s. Guidebooks intended for Western tourists, in one voice noted that it is possible to get western food in Seoul only in expensive restaurants under large hotels. My Korean acquaintances also told me that for the first time a sign with words "Western restaurant" It became often to come across the eyes on Seoul streets only around 1980. In those days, only some 15-20 years ago, even the simplest Schitzel – Tykakasi was rare. There was no, of course, the restaurants of fast food, whose penetration in Seoul began only in the mid-80s, in pre-air years.
The menu in most Western restaurants is not distinguished by an excessive variety. Basic and, often, the only dish is T. N. Tonkakasi (distorted Japanese word "Tongatsu") – the genus of the schnitzel baked in a thin layer of test. Usually, thinks are made of pork, less often from beef (in the latter case, such a schitzel is often called piphkas, using a distortion.English. "beaf"), and sometimes – and fish (t.N. Sansonckasi). In addition to thin, in restaurants "overseas cuisine" Offer visitor and manufactured by American Floor Bifhchtecs ("steak") However, they order them relatively rarely because of a solid price: even in a modest restaurant, such a bifstex costs 14-18 thousand won. The garnish supplied to the schitzel usually consists of pasta salad, finely chopped cabbage made on the American pattern of canned beans in tomato sauce and, at times, several slices of firefighted in potato oil.
The visitor in European restaurants is usually served by the Schnitzel or other dish itself, but a kind of complex lunch, in most cases consisting of light vegetable salad, a small portion of soup-puree (of course, this soup is brewed immediately, from the powder), Actually, meat dish and coffee or tea. By itself, on the table it turns out and rice from Kimchchi, without which no Korean meal is simply impossible. However, usually the waiter offers a visitor to choose between rice and bread. Apparently, the standard dining set itself, and the choice between rice and bread are traditions, as long as colonial times, as in the restaurants of Western cuisine operating in Japan, there are the same orders.
In addition to the Schinitzel – Tonkakasa, in some restaurants of Western cuisine, the visitor offers another, quite common in Korea, dish – rice with curry sauce. In terms of its origin, this is an Indian eating, but in Korea it fell through the US and is perceived here as European. In general, this point of view cannot be not considered justified, because in its taste range Indian and Middle Eastern cuisine, of course, closer to European, rather than to Korean.
Restaurants are decorated "overseas cuisine" With considerable claims. These are usually quite spacious halls, neuro lit, with a bizarre design that its creators seems to be European (all sorts of variations on the theme of Baroque and Rococo) are especially popular. Large tables and low, massive soft chairs or sofas are also almost mandatory for interior of similar places.
It is possible to attribute to institutions of European cuisine, albeit with some reservations "Fast food restaurants" (Fast Food), all "McDonalds" and "Kentucky Freed Chichen", who got a big distribution in Korea in the last ten years. Their penetration began in the pre-air years, and since then it goes on increasing. For 1986-1992. their share in Korean caravan tripled. During this time, sales in these restaurants increased by 20-30% per year and they were the most dynamically developing sectorate of the Korean catering industry. Unlike the familiar "restaurants of overseas food", which offer a very coreyized version of Western cuisine, in Fast Food restaurants. Power is quite authentic, no different from Western. Hamburger Ot "McDonalds" It remains the same on all latitudes.
Usually for Russians such institutions are associated with "McDonalds", However, in Korea, much more popular (on a subjective view of the author – deserved) uses the trading network in Korea "Kentucky Fry Chicen", Usually abbreviated KFC. In 1995. She was in second place in total sales. Behind her followed "Wendy" and "McDonalds". However, the most massive among all fast food networks in 1995. There was a system of restaurants "Lottery", owned by Korean (although closely connected with Japan) concern "Lotta". With few exceptions, all of these networks are owned by large international companies of American origin, and adhere to the style and technology adopted in restaurants these companies anywhere in the world. Local Flavor Korean fast food effect except in the absence of black tea, because otherwise they copy a standard menu for such American institutions: burgers, apple pie, ice cream, chips, coffee, and cola.
At home in America, "fast food restaurants" are primarily designed to enable fast and relatively cheap snack busy working and affluent people. In Korea (as in Russia), their role is different: they are the venue for relaxing in good company, performing thus the functions of conventional restaurants. This is for a number of reasons. Firstly, the restaurants of this type of Korean standards are quite expensive (5-7 thousand won, which is $ 4-6), so hungry, hurrying and limited in means people will always find something cheaper. Secondly, there is the proposed dishes, quite commonplace in the West, Koreans remain largely exotic. Thirdly, the very atmosphere of these establishments, which also would have seemed the most common anywhere in America, for the Koreans, especially the young, it seems unusual and festive. It is not surprising that in 1991,. 53% of students in Seoul said they go to a fast food restaurant in the first place in order to spend time with friends, and only 27% said the main reason for their appearance there – it’s great food. For many young Koreans restaurants of this type have become the epitome of the American consumer culture, so attractive to many. For Americans "McDonald’s" – – a place where sitting on unemployment benefits consume junk food, but for Koreans (as, perhaps, and Russian) "McDonald’s" — this is "a little bit of America".
In addition to fast food restaurants, the main dish in which the hamburger is in Korea and the establishment of the same type, but more expensive, where the pizza is offered primarily. Pizza in Korea is considered an exotic delicacy, and it costs a lot as such, not less than 9-10 thousand out (7-8 $). It is usually surprised in the Korea of Americans and inhabitants of Western Europe, for which this product of Italian cuisine is among the cheapest and more daily. In Korea, the pizzeria – the establishment is expensive, and it is not all for his pocket. However, the rapid growth of pizza popularity is obvious. In 1988. Sales in pizzerias amounted to 5 billion won, and in 1994. It reached 350 billion won. Seventh-fold increase in 6 years – a huge number, even if you make a small correction for inflation!
For family visits on holidays, another type of Western restaurants is intended, – T.N. "Family restaurant". They appeared ten years ago and their popularity is growing rapidly. Restaurants of this type are similar to the traditional feedback of fast food by the fact that they are also combined into the chains with standard menus and the central kitchen on which the necessary semi-finished products are made. However, the choice there is much more diverse, instead of hamburgers, the main dishes are all sorts of schnitzels and bifhtesses, as well as the eats of Italian or Mexican cuisine. In spacious and comfortable halls "family restaurants" It’s nice to sit for hours, what they own, and are designed. The standard service time is significantly larger than in fast food restaurants (15 minutes against 1-2 minutes), but significantly less than in ordinary restaurants. First of the networks of similar "family restaurants" – "Coco’s" Appeared in 1988., followed by her "T.G.I.Friday", "Panderosa" (since 1993.) and some others.
Another specific view of restaurants are "Swedish tables" (in Korea they are usually called "Buffet"). Some of these buffets offer Korean or Japanese dishes, but the overwhelming majority of them are mixed in the orientation as a whole, however, it is to western cooking. It is curious that Chinese cuisine in such restaurants is almost presented, which is caused by it, so to speak, "technological features" – Most Chinese dishes must be served on the table directly from the stove and takes a lot of long storage in heated form, inevitable in restaurants of this type. Swedish tables are usually very expensive – from 12 to 30 thousand won ($ 10-25), so they, of course, do not serve as a place of casual food. Business meetings there are also prescribed quite rarely, for large, noisy, brightly lit rooms of such restaurants create a situation that is not very suitable for maintaining serious conversations. In the same time "Swedish tables" – One of the most popular places for family or institutional celebrations, or just festive exits "in people" the whole family. According to the data conducted in 1995. Survey 16.8% of the Seouls called "Swedish tables" your most favorite view of restaurant food.